Stripe

The challenge

CREATE A BROADCAST THAT NEVER STOPS MOVING.

For Black Friday through Cyber Monday, FXWRX engaged Elevation Media NYC to provide the streaming expertise behind an ambitious activation for Stripe. At its center: an interactive miniature city that visualized commerce in motion. Over more than 100 continuous hours, viewers could tune in at any time to explore a handcrafted world where neighborhoods evolved throughout the day, tiny businesses came to life, and live Stripe transaction data animated the city in real time. Thirteen embedded displays throughout the set visualized activity across Stripe's platform, while viewers could switch between multiple camera angles to explore different parts of the city whenever they wanted—creating an experience that felt more like navigating a living world than watching a traditional livestream.

The experience depended on technical precision. Multiple camera angles needed to remain live around the clock, viewers had to be able to switch among perspectives at any moment, and the entire production had to operate continuously without interruption. Behind the creative concept was a complex streaming infrastructure that had to perform reliably for more than four days.

To support the interactive experience, we designed a fully redundant streaming workflow capable of delivering multiple live camera feeds simultaneously. We provided four cameras, each of which was equipped with primary and backup encoders, alongside redundant recording systems that protected every moment of the broadcast while allowing viewers to move seamlessly between perspectives throughout the miniature city.

Beyond keeping the livestream online, we also captured sponsor highlights and other key moments, creating a library of content the client could continue using long after the event concluded.